Our work

Broadgate Cube

Stop, look, listen and reflect

Partner(s)

Rupert Newman

Category

Attractions & Destinations

The Magic

As part of the Broadgate summer campaign ‘Life Meets Tech,’ we were challenged to create thought-provoking art installation. We came up with ‘Metamorphosis’ – a giant 3.5 x 3.5meter, interactive cube, in Finsbury Avenue Square, Broadgate.

The measurability

The instructing text ‘don’t just look, listen’ intrigued visitors to come closer and interact with the installation. Visitors could tweet to our moderated twitter system, receive an instant tweet reply and see the content magically change in front of their eyes.

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Ellen MacArthur Foundation
Ellen MacArthur Foundation
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