The world
For the first time ever, the game featured a purpose-built level that was a replica of the venue it was located in; the gamers were literally playing a shoot 'em up level in the Camden venue where the tournament was hosted.
We designed and developed a bespoke pipeline, to create a never-before-seen broadcast with AR, Mixed Reality and live show elements, all streamed live on Twitch and other platforms.
The shift
At its peak, the event was live-streamed on twitch by 300,000 people worldwide.
