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About

Creating worlds beyond spectacle since 2005

a global experience design studio that fuses light, technology and the physical environment to craft immersive worlds. We don’t just create moments of spectacle - we shift audience perceptions - how people feel, think, and act. 
Woman holding a red smartphone and pointing at something while a man smiles beside her in a dimly lit setting.Bearded man looking at a vibrant digital screen with pink and purple clouds, with the back of a woman’s head in the foreground.Woman reaching to touch glowing white geometric shapes on a dark wall near a screen with a digital display.Four people interacting with a touchscreen display in a brightly lit indoor space, one person holding a wine glass and another scanning a phone.

Award-winning work,
that works

Even the most extraordinary experiences have a job to do. From concept to completion, intent and craft underpin everything we design and deliver - to create real impact and if we're lucky, pick up an award or two.

Logo with bold white text reading 'EVENT PRODUCTION AWARDS' on a black background.The Drum Experience Awards logo in bold, white text.Cannes Lions logo featuring a stylized lion head illustration.Disguise Studio company logo with text 'We are a disguise studio' next to three vertical bars decreasing in height from left to right.

Our Leadership Team

Our leadership team brings a wealth of expertise from the experience and creative industry, with the business acumen to partner with ambitious brands to deliver transformational experiences, globally.

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Tom Burch

Founder & CXO
Tom is Founder of Pixel Artworks and Chief Experience Officer of the group, as well as a board member, setting the creative vision and strategic direction worldwide. He launched the studio in 2005, when light and pixel technology was still in its infancy, and has since helped establish it as a pioneer in fusing digital experiences with real-world environments. Today, Tom leads the business globally while remaining hands-on with flagship projects, blending big-picture thinking with close creative and technical collaboration.
Smiling woman with shoulder-length hair illuminated by contrasting pink and blue lighting on an orange background.

Miranda PINCOTT

managing partner
Miranda co-leads Pixel Artworks’ UK studio, setting the creative and operational direction for the global team. Drawing on more than a decade with the company, she bridges Creative, Technical Production and Technology teams to take projects from first sketch to fully realised experiences in physical and digital space. Miranda champions creative excellence and cultivates a high-performance culture. Miranda also has a key focus on building long-term creative and technology partners through the London studio.
Man with short dark hair lit by blue and red lighting on a dark background.

James Bradley

Operations Director
James oversees the commercial engine that keeps Pixel Artworks’ experiences running smoothly across the UK and Dubai. He leads the commercial, legal and finance aspects of major projects, from contract negotiations and commercial strategy through to management reporting and resourcing. With nearly two decades at Pixel Artworks, joining as its second employee in 2007, James has been instrumental in scaling the business into a multi-office, international operation.

A History of innovation

2015
2015

O2 Rose on the Roof

UK’s most complex interactive projection mapping installation, The Rose on the Roof, O2 Arena.

2017
2017

Bounce Wonderball

Developed world-first camera tracking and interactive table tennis game for Wonderball at Bounce.

2019
2019

Dubai Terminal 3

Transformed unused architecture into an unmissable media space at Dubai Airport Terminal 3.

2020
2020

Expo 2020

Took over the largest 360-degree projection screen in the world for Expo 2020.

2022
2022

Outernet & Originals

Appointed production partners for Outernet, Europe’s largest LED canvas, and launched Pixel Artworks Originals at the venue.

2023
2023

McLaren AI Livery

Produced the world’s first AI-designed livery in motorsport, as part of McLaren Racing’s 60th anniversary.

2025
2025

Nike Pegasus

Deployed 16 interactive running installations throughout the London Eye, powering Nike’s vision of running the skyline.

2025

Lenovo F1

Completed the first ever projection onto the Fenchurch Building with Lenovo and Formula One.

coming soon
2015
2015

O2 Rose on the Roof

UK’s most complex interactive projection mapping installation, The Rose on the Roof, O2 Arena.

2017
2017

Bounce Wonderball

Developed world-first camera tracking and interactive table tennis game for Wonderball at Bounce.

2019
2019

Dubai Terminal 3

Transformed unused architecture into an unmissable media space at Dubai Airport Terminal 3.

2020
2020

Expo 2020

Took over the largest 360-degree projection screen in the world for Expo 2020.

2022
2022

Outernet & Originals

Appointed production partners for Outernet, Europe's largest LED canvas, and launched Pixel Artworks Originals at the venue.

2023
This is some text inside of a div block.

McLaren AI Livery

McLaren AI Livery by Pixel Artworks

Produced the world's first AI-designed livery in motorsport, as part of McLaren Racing's 60th anniversary.

2024
This is some text inside of a div block.

Nike Pegasus

Nike Pegasus Premium London Eye by Pixel Artworks

Deployed 16 interactive running installations throughout the London Eye, powering Nike's vision of running the skyline.

This is some text inside of a div block.

Lenovo F1

Lenovo x F1 projection by Pixel Artworks

Completed the first ever projection onto the Fenchurch Building with Lenovo and Formula One.

coming soon
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Join us

Are you ignited by new technology? Inspired by one-of-a-kind experiences? Brimming with innovative ideas that bring people together? We want you on our team. Check out our open vacancies below.

See vacancies

Need some inspiration

We love a challenge

Let’s chat

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Pixel Artworks is a Limited Company registered in England and Wales. Company No. 05433951