The world
We brought the thrill of Nissan Formula E to life on the London City Skyline by transforming 110 The Queen’s walk into a giant Nissan race helmet. Showcasing their stunning cherry blossom livery, this activation commemorated a new era blooming for both the championship and the team. This was the first time the iconic building was lit up from the north side of the river using projection mapping. We played with light, shadows and reflections to create the sense of speed and excitement as if we are part of the race.
The shift
This epic media moment sent a spark through the internet, racking up a whopping 16K views on Nissan UK’s Instagram alone. Not to mention, it grabbed the attention of publications such as Campaign Magazine.
