The world
We helped Xbox invite the public to step into a world where imagination meets reality, to witness first-hand how the Xbox Series X can ‘Power Your Dreams.’ The immersive takeover of Outernet London allowed the public to dive into new worlds and get hands on in bespoke gaming pods. The wraparound LED screens in the Now Trending space were transformed into a Lucid Dreaming experience, with Dream Psychologist Ian Wallace guiding the audience through an audio-visual journey to unlock their imagination.
The shift
Over 3.5K people engaged with the ticketed experience over the 5 days it ran, with a further 3M people viewing video footage of the experience on social channels.
“A huge thank you to you and your team for delivering such an incredible visual dream experience. It’s truly amazing, and the feedback has been extremely positive. One guy even said it “changed his life!”- Emilie Verlander, Lead Experiential & Event Producer, Edelman
