The world
Fusing digital art, designed by artist Rupert Newman, with enthralling touch technology, the canvas was transformed into a delightfully interactive playground of light. Paired with a wider experiential campaign designed to bring gin to the masses, this activation was perfectly playful and generated a highly memorable experience for guests.
The shift
The possibilities were endless, with over 1,000 tiles of interactive digital artwork at the audience’s fingertips.
