The world
To unveil the launch of Luther: The Fallen Sun on Netflix we staged a dramatic and disruptive display that left viewers doing a double take. County Hall was illuminated with content that made it appear as if the building was ablaze. Teasers of Idris Elba in his iconic coat and tie added to the excitement, generating buzz and creating a launch that won’t be easily forgotten.
The shift
“Pixel brought a new meaning to 'outside of the box' thinking to bring this projection to life. When creativity, imagination and skill meet, the only result you can get is one-of-a-kind...”
- Steph Ijieh, Marketing Manager, Netflix
