The world
Bring a magical Mixed Reality adventure to Brighton. The Butterfly Trail was adapted for display in a 360 projection dome, with accompanying experiential set-design. Visitors were completely immersed in the narrative-driven content and could take part in the world-first Web AR hand tracking feature. Designed to engage both families during the day and adults in the evening, the experience quickly became a big hitter.
The shift
The experience unlocked a fresh revenue stream to the festival. The impact was quantifiable, with 4.6K+ unique AR sessions in just one month.
