The world
Elite athletes running on air. The best running athletes and influencers were invited to step into a London Eye Power Pod – a dynamic space designed to harness their energy. The goal was to make runners feel the energy they spend: give energy, get energy back. In teams of two, they aimed to charge their pod as much as possible within one rotation of the London Eye.
The shift
A collaborative Instagram Reel between @nikerunning and @nikelondon reached 733K users and delivered 1.1M plays, with an engagement rate 83% above average. On TikTok, the campaign reached 19.1M users, surpassing projections by 32%, with strong performance across global markets.
