The world
This global launch took over three of the most iconic screens, filling Times Square New York, Riyadh Saudi Arabia and Piccadilly Circus London with exciting 3D anamorphic content. From a snowboarder to a speedboat, the visuals burst off the screens and over the heads of astonished audiences in all three cities.
The shift
A scalable toolkit was also designed to allow flexibility for other markets around the world, resulting in 300+ daily screen takeovers.
