The world
Setting a new benchmark for instore retail experiences, BrickLab takes visitors on a curated journey of immersive storytelling. With entry tickets at just $15, visitors are guided through an interactive wonderland, finishing their journey around play-tables. Customers build their own LEGO creations to be placed in a custom-built 360 scanner. The scanner magically turns each cusotmised build into a digital asset that appears within the immersive experience.
The shift
BrickLab engagement and financial success exceeded expectations, resulting in the instillation remaining as a permanent fixture in store to this day.
