The world
We delivered a dramatic skyline takeover across 76 locations in major cities including London, Manchester, Cardiff, Birmingham, Edinburgh, and Glasgow. Launching with two 1125m2 projections on to London’s County Hall, each site was handpicked for its audience relevance, its contextual placement and, most PR-worthy of all, its traditional inaccessibility.
The shift
The public was encouraged to share their delight on their interest savings in a reaction social campaign that ran alongside the activity and gained over 200+ Tweets and organic posts.
