The world
As a national showcase welcoming guests from across the globe, EXPO 2020 DUBAI wanted everyone arriving at Dubai airport to be aware of the scale and ambition of the event. However, the available airport media space was expensive, traditional and unimpactful. Our solution was to transform previously unused architecture, such as pillars and ceilings, to build our own unmissable media space. Ten enormous LED sculptures wrapped the concourse pillars and towered 10m above ground level, creating a unique EXPO welcome to the world.
The shift
An attention-grabbing spectacle, in one of the busiest airport terminals in the world, with over 23M visitors per year.
