The world
Involving pyrotechnics and cutting-edge mapping effects. Bear made his big entrance amid the flames, abseiling down one of the landmark's 15-storey chimneys.
Projections and pyrotechnics were carefully choreographed using a specialist media server, in order to serve up the most realistic experience possible for the 500 guests in the audience.
The shift
The stunt was so terrifyingly true-to-life that we received a brief visit from the London Fire Brigade, while the online video racked up more than 2,000 'Likes' on Facebook and 25,000 YouTube hits in its first 24 hours.
