The world
The “For the Fast” pop-up electrified the London Marathon weekend with a three-day program engineered as the ultimate pre-race experience. Each guest received a fresh pair of the Adios Pro Evo 2 shoes, then stepped up to an immersive treadmill challenge. Racing against a digital avatar that maintained world-record marathon pace, runners pushed themselves to keep up, sustain the speed, and claim their spot on the leaderboard. The energy didn’t stop there; panel talks, shakeout runs, live DJ sets, and more made sure every attendee left motivated, and feeling even faster.
The shift
The race to the top of the leaderboard was on and the competition was fierce. 45% of participants reached the record-breaking pace, and an impressive 64% kept it up for more than 25 seconds.
