Creating worlds beyond spectacle

Creating worlds beyond spectacle

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Pixel Artworks was founded in 2005 with a conviction: creativity & technology would fundamentally change the way brands connect with people. That conviction has never wavered. What has changed is everything around it - the market, the audience, and the scale of what is possible.

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Twenty years on, we are not the company we were. And our brand now reflects that.

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The world we helped build

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From bold ideas to industry force. When we unveiled the O2 Rose on the Roof in 2015, it became the UK's most complex interactive projection mapping installation. It announced, without apology, that experiential technology could be genuinely transformative. Since then, we have delivered landmark work for Nike, Revolut, GHD, Guinness and hundreds more, and built an Originals programme that lets us invest in, and own our experiential work.

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We have grown from a studio into a global delivery operation with offices in London and Dubai. We are positioned to offer clients something rare: joined-up creative, technology and delivery capability, at scale.

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The market that has caught up – and a chance to pull ahead again.

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The experience industry has matured. The word 'immersive' - once a differentiator - is now commonplace and diluted. Audiences have become more discerning. Brand budgets for experiential have grown but so has the scrutiny. Clients need to articulate return. They need to know the work does something, not just looks like something.

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This is the context in which we decided to evolve.

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We have not changed our brand because trends demanded it. We have changed it because we have earned the right to say something more considered, and it seems the market is ready to hear it.

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Where we are going

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Our new positioning, ‘Creating worlds beyond spectacle,’ is a statement of intent, not a rebuke of the past. It says, we have always made things that look extraordinary. Now we hold ourselves to a higher standard. We ask what the work does to the people inside it (shift language here).  

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This shapes everything: how we brief, how we design, how we present our work, and how we talk about its impact. It also gives us a clearer platform for the opportunities ahead.  

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Evolution, not revolution

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The new brand - our visual identity has been refreshed to match the confidence of the work we now produce. The new wordmark is more considered, more architectural, more assured.

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As part of the Further group, our visual identity also integrates seamlessly with our partner companies, Analog and Further - enabling joined-up communications without sacrificing what makes Pixel Artworks distinctly itself.

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Same ambition, shaper communication.

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Pixel Artworks has always been in the business of making people feel, think and do things differently. We now have a brand identity, a positioning and a belief system that says exactly that - clearly, confidently, and with twenty years of proof behind it.

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We are ready for what comes next. And we believe the most defining work is still ahead of us.

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