The world
We set out to stage the largest known guerrilla projection campaign ever, across a remarkable 56 sites, designed to reflect the show’s sentiments of dominance and power with complete citywide takeover.
Alongside the activation, the new season premiered at Outernet London. Bespoke content dominated Outernet’s world-class screens and immersed attendees in the Gangs of London world.
The shift
Iconic locations such as Marble Arch, Waterloo Station, Harrods and London Bridge were carefully selected for their visual impact and dense footfall, creating unmissable spectacles for passers-by.
“This has been one of the most ambitious marketing activations we’ve ever done and to get it right required a monumental collaboration from everyone involved. It has been awesome.”
– Lucy Johnstone, Sky Entertainment Head of Marketing
