Samsung Galaxy S25 launch

Launching literally, with a Samsung in the Sky.

From Stone Age to The Information Age, we have innovated. Pushing this even further, Samsung has unveiled the new Galaxy S25 Ultra, with human-like AI features that are set to transform the way we use technology and live our lives.

To kickstart this new dawn, we teamed up with the brilliant minds at Samsung & St Marks Studios. County Hall became a cosmic canvas, where a journey through time and space unfolded for VIP guests. Hologauze projections added a pinch of modern-day magic, transforming the London Eye and the surrounding skies for an epic live stream at Samsung’s annual Galaxy Unpacked event.

The live stream of the show on YouTube was viewed by over 33M people! This reach was amplified by influencers who were creating content live from the Southbank for their millions of followers. The following day, content from the show was featured in various publications, splashing Samsung across the front pages.