Nolet Windmill

A spectacular 35-year-anniversary celebration for Nolet’s, symbolising the eleven generations of family behind the drink brand and master distiller.

With ten whole minutes and a historic, beautifully shaped structure to play with, we created an epic visual artwork to celebrate the art of distilling. The ‘Windmill de Nolet’ was transformed into a shining time capsule – a burst of light travelling through the ages, from the Dutch golden age of painting to the industrial revolution, the art deco era, WWII, 80s Americana and to the present day.

This was more than a projection; it was a history lesson for 900 guests at the Nolet distillery and the millions more who experienced it on social media afterwards.