Netflix Stranger Things 4
The magic
A global launch gets even stranger. To impress and delight even those die-hard Stranger Things fans who think they’ve seen it all, we had to create something truly epic. Creatures broke out of a screen in Stockholm; blasted through a castle in Krakow; burst out of a lake in Cologne… audiences were transported to the Upside Down as rifts opened across the world.
A combination of the human (people in hazmat suits taping off areas) and the digital (out-of-screen mapping on an LED board; full-projection mapping on an iconic castle; massive water projection; expert lighting design) created thrilling experiences for live audiences.
The measurement
3.3M+ video views across social media channels from a campaign that took place across 8 global markets.