Our work

Netflix Stranger Things 4

A global launch gets even stranger to delight die-heard fans who think they’ve seen it all.

Client

Netflix

Year

2022

Category

Immersive Content

The magic

A global launch gets even stranger. To impress and delight even those die-hard Stranger Things fans who think they’ve seen it all, we had to create something truly epic. Creatures broke out of a screen in Stockholm; blasted through a castle in Krakow; burst out of a lake in Cologne… audiences were transported to the Upside Down as rifts opened across the world.

A combination of the human (people in hazmat suits taping off areas) and the digital (out-of-screen mapping on an LED board; full-projection mapping on an iconic castle; massive water projection; expert lighting design) created thrilling experiences for live audiences.

The measurement

3.3M+ video views across social media channels from a campaign that took place across 8 global markets.

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