The world
Creatures broke out of a screen in Stockholm; blasted through a castle in Krakow; burst out of a lake in Cologne… audiences were transported to the Upside Down as rifts opened across the world.
A combination of the human (people in hazmat suits taping off areas) and the digital (out-of-screen mapping on an LED board; full-projection mapping on an iconic castle; massive water projection; expert lighting design) created thrilling experiences for live audiences.
The shift
3.3M+ video views across social media channels from a campaign that took place across 8 global markets.
