The world
Groundbreaking styler meets groundbreaking venue: Outernet London, home to the world’s largest wraparound 8K LED screens. We created an environment that fully immersed guests in the world of the duet style. The most influential faces in the beauty industry were showered in signature ghd gold from the first moment of entry, providing the perfect backdrop for the event and for unique and eye-catching social content.
The shift
Footage from the event was shared on the social channels of beauty influencers with millions of followers, and gathered over 1.6K likes on ghd’s Instagram.
