The world
International lockdowns meant a traditional car launch wasn’t possible for Aston Martin’s game-changing new F1 car. We seized the opportunity, removing all barriers to engagement by developing a 360°, immersive virtual showroom which offered both existing and new global fans a truly unique brand experience.
The event culminated in a stunningly choreographed, projection-mapped sequence accompanied by lighting motion and audio, all streamed in real-time to audiences globally.
The shift
With data-capture a key objective, there was a chance to get a glimpse of the car before anyone else in the Aston Martin Vault – but only if you registered your details.
Reaching fans across the globe, hundreds of thousands of live and on-demand viewers joined the virtual showroom.
