Davos 2024: NEOM House

Scaling the summits with immersive education. Amidst the bustling landscape of companies and nations taking over Davos’ main promenade during the 2024 World Economic Forum, NEOM House was designed to communicate NEOM’s ambitions and progress to thousands of visitors.

We delivered total of 8 custom areas within NEOM house; every element was designed to foster dialogue and generate excitement. Alongside each regional model was a large interactive screen or tablet, allowing visitors to choose where to delve deeper into the facts and figures. For the grand finale, we created content for a mesmerising 270-degree LED immersive room with a black mirrored ceiling that transported visitors to the latest destinations in the development plan.

Visited by influential leaders from around the globe, including the likes of the McLaren Racing CEO, the Minister of Economy and Planning for the Kingdom of Saudi Arabia KSA, the buzz surrounding NEOM House reverberated far and wide.