The value of immersive:
This event will explore the latest trends and innovations in immersive technologies and their profound impact on creating memorable and engaging experiences.
Attendees will gain insights into how these cutting-edge technologies are transforming the art of brand storytelling, enhancing customer interactions, and driving differentiation in a crowded terrain.
You will learn strategies for effectively communicating the value of immersive technologies & experiences to internal stakeholders, securing necessary resources, and building a culture of innovation within your organisations.
This event is designed for professionals in Marketing, Brand Experience and Innovation roles who are looking to stay ahead of the curve.
Event speakers
We’ll hear from thought leaders and industry experts who will share case studies and practical strategies for integrating immersive experiences into brand and marketing initiatives.
Will Harvey
Will has both a strategic and tactical approach to creativity. Solving business problems using creativity and technology is what gets him up in the morning. Early collaboration in the creative process and striving to continuously plant the seeds of innovation are his team's ultimate goals.
Montse Passolas
Montse is an international industry leader with 25 years of experience, specialising in the beauty and luxury sectors. As a driving force behind ghd's transformation for the past 6 years, she has spearheaded digital acceleration, consumer-centric innovation, and brand repositioning. Her expertise and passion for leveraging new technologies and experiences to enhance brand-consumer relationships, position her as a visionary leader in the ever-evolving market.
Gavin MacArthur
An early pioneer of immersive storytelling, Gavin has paved the way for Pixel Artworks' approach to consumer engagement. He has led and delivered stunning projects and world-firsts across the globe, for the likes of Concorde, Faberge, the Macallan, LEGO and the viral sensation The Butterfly Trail.
The agenda:
9:00 Arrival & breakfast for a 9:20 start
Welcome & introduction
Making your audience the main character with the 5 layers of experience design – Pixel Artworks
Exploring the role of immersive tech in Next Gen Experiences – Fireside chat, Diageo
Break
Embedding experiential into your brand strategy and defining success – ghd
From skepticism to advocacy: winning over stakeholders and measuring ROI – Panel discussion, Diageo, ghd, Pixel Artworks
11:00 wrap-up and optional networking