In 2010, Orangetheory created a new fitness phenomenon by combining community and coaching with science and technology. Since then, the franchise network has expanded to over 1,500 studios, offering heart rate based workouts to thousands of members around the world.
 Despite a loyal following and a powerful product, the brand was finding it increasingly difficult to tell its story in a fast-changing market. To continue its growth, it turned to Further to clarify its voice, energize the network, and reignite its spark.